What we do

It’s harder than ever before to know who, or what, to trust. Am I interacting with an AI or a human? Was that email really from my bank? Is this result fair? That’s compounded by experiences that are easy to use, but hard to understand.

We help our clients get ahead of the technology and regulatory trends, to develop and design solutions that meet organisational priorities and win adoption at scale.

Our services

Establish trust capabilities

Trust needs to be a business priority, and we know better ethics means better business. So we help you build a shared understanding, language and measurements of trustworthiness, and internal capabilities for scaling it. This can look like design patterns, baselining metrics and working on real products with your teams.

Research needs, risks and opportunities

User needs are important, but we think beyond the individual user and the product. We consider who else might be impacted like colleagues or communities. We use formative and evaluative research to inform our thinking, to interrogate our assumptions and also to inspire new ideas. It’s never just about validating an approach.

A person holding a smartphone in their hands, looking at another person. Both individuals are seated at a table, and a camera is positioned to record the smartphone's screen. This setup is part of a user research session.

Explain emerging technology and platforms

IF teams keep up to date with the increasing pace of change in technology, to minimise today’s risks and maximise tomorrow’s opportunities. Human-centred APIs, verifiable data, or LLMs to deliver technology and data strategy or architecture, through to clickable prototypes or full stack web development - we do it all.

Translate policy into product

We bridge the world between policy and product, exposing what good looks like, and helping translate between the disciplines. This helps organisations act faster, be more accountable and launch products that are suitable for the world today.

We bridge the world between policy and product, exposing what good looks like, and helping translate between the disciplines. This helps organisations act faster, be more accountable and launch products that are suitable for the world today.

Deliver full stack design and development

We don’t just deliver beautiful user journeys, we explore unhappy paths to uncover how the user experience can better connect to the data and technology layers underneath. This enables you to find out where the gaps and risks are, and prioritise how to fix them.

A photograph of a prototype shown on two mobile phone screens sat side by side by side. On the first mobile is an alert from Autoswap that the mobile phone network has changed. On the second mobile you can see a timeline of any switches that have been made over time.

Identify hype free digital strategies

We combine organisational needs, with user expectations and regulatory frameworks to help you see around corners. We align your vision to the complexity ahead, and create bold strategies that enable you to build better futures.

Photograph of an orange and green A4 sized report with the title “Characteristics of trusted system”, sat on a beige background.

Find us on these Public sector frameworks

  • Digital Outcomes 6 (RM1043.8)
  • G-Cloud 13
  • The Artificial Intelligence Dynamic Purchasing System (DPS) (RM6200)
  • Low Value Purchasing System (LVPS) (RM6237)

Get in touch

Looking to reduce risk in a product? Have an idea you want to realise?

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