How IF uses data

Projects by IF is a limited company based in London, England. We run this website (projectsbyif.com) and its subdomains.

We use third party services to publish work, keep in touch with people, organise events and understand how we can do both of these things better. Here you can find out what these services are and how we handle data for visitors to our websites, user research participants, potential and existing clients, and job applicants. 

We are committed to being trustworthy with how we use technology and data. If you see anything missing in this policy please let us know.

This page was last updated on 11 March 2024.

Our websites

What data we collect

We collect the following information about visitors to our websites:

  • Timestamp of visit
  • Country/region/city of visitor
  • Pages visited during session

Why we collect website data

Our website analytics allows us to see how people are using our sites and improve their experience.

How long we keep website data

We anonymise the data we collect and store it indefinitely, so we can see how use of our website changes over time.

Where website data is processed and stored

Our main site is hosted on Webflow. Their approach to customer data is outlined in their privacy policy. We use Make as automation software that supports Webflow (privacy policy). The main site uses analytics software hosted by Plausible. Their approach to customer data is outlined in their privacy and data policies. 

On our subdomains we use an analytics software called Matomo. We run our own copy of Matomo on servers in London owned by Digital Ocean. Digital Ocean gives us full control over the software we use and how data is stored. Their approach to customer data is outlined in their privacy policy.

Opt-out of collection

You can opt out of our analytics by turning on Do Not Track in your browser. Find out how to do this for Google Chrome, Firefox, Safari, Internet Explorer and Microsoft Edge.

Cookies

IF does not use cookies to track visitors or to generate website analytics. Our website may use services provided by third-party providers, which may also use cookies as part of their service offerings. IF will ensure that all cookie usage by our third-party providers aligns with IF's company policy.

Third-party services

We also use third-party services to host and deliver website content. You can find out more about each of these services below:

Netlify

Some of IF’s sites, specifically our sub-domains, are hosted on Netlify, a managed website hosting service for static web pages. Netlify describes the data they collect about visitors to sites hosted on their platform in their GDPR statement. Further information about their approach to customer data is included in their privacy policy.

Google Workspace 

We use Google Workspace (privacy policy) linking to store data provided by the requester for the purpose of either joining a mailing list or maintaining communication.

Our social media accounts

We use several social media accounts to share our work. We occasionally use the analytics tools provided by these platforms to understand how we can use these services better. Our social media accounts include:

Research participants

Research is an important part of our work: it helps us understand people’s needs and build better products and services.

At the moment, we do not conduct any research with people under the age of 18.

What data we collect

We collect the following information from research participants:

  • Full name
  • Telephone number
  • Email address
  • Address

Consent forms

  • Full name
  • Signature

Research material

  • Interview recordings (audio or video)
  • Quotes
  • Notes
  • Photos

Why we collect this data

We collect participant information to identify participants, and arrange sessions and follow-ups.

All research participants are given an informed consent form that outlines what the research involves, what information will be recorded and how it will be used. If the participant is happy to proceed we ask them to sign the form to confirm this.

We collect research material to reference during project work.

How long we keep research data

We scan signed consent forms and shred paper copies, then store consent forms on Google Drive and keep these for 6 years. All notes and digital files are destroyed or deleted 2 years after the research session. We delete any personal information provided to us from the research recruiter when the project has finished.

Where research data is processed and stored

Research material is separated from any identifiable information, such as informed consent forms, while we are working with it.

We use Notion to track participants with no identifying information, unless consent has been given. Any notes we gather during research sessions are stored securely. Any digital files (like audio, photos and videos) are stored on Google Drive and are only accessed by IF team members involved in the research. We may send audio of the research session to a transcriber if necessary. We review the privacy notices of the companies we use for this and ask for explicit consent from participants in our consent forms.

We may use research materials like quotes, photos, audio or video clips, in presentations to clients. We will only do this if we have consent from participants. We don’t connect this information to participants’ names.

Sometimes we may publish quotes from research sessions. We only do this if we have specific consent from the participant and any personally identifiable information has been removed. We will only publish audio, photos and video from a research session if a participant has given consent and has signed a model release form.

Opt-out of collection

Participants are able to withdraw their information from a project at any time. To do this, contact data@projectsbyif.com.

Third-party services

We occasionally use third party services to help recruit/conduct specialised or extensive research participants on specific projects.  We use:

Field Sauce

We occasionally use a third party service like Field Sauce to assist with connecting us to qualitative research candidates for specific projects (privacy policy).

Potential and existing clients

What data we collect

We may collect the following information about our potential and existing clients, and when a ‘Let’s chat’ online request form is completed.  

We collect the following information about potential and existing clients:

  • Name
  • Company
  • Email address
  • Phone number
  • Job title
  • Company address
  • Working hours
  • Testimonials
  • Geographic location
  • Preferred timezones
  • Topics of interest

Why we collect this data

We use this information to create and manage client relationships, meeting scheduling and communication.  We keep ‘contact us’ information to retain communication and to provide the requester with relevant information or follow-up communications.

Testimonials may be used on our website or cred desks for promotional purposes.

How long we keep this data

We keep information about potential clients for 5 years from last contact, and information about existing clients for 6 years from last contact.

Testimonials are kept for 10 years.

For ‘contact me’ information, for as long as it is necessary to fulfill the purpose for which they requested to be contacted.

Where data about potential and existing clients is processed

We use the following services to store and process this data:

  • We hold data about potential and existing clients in Google Workspace, this includes mail and Google Drive online file storage.  
  • We use Slack as our communication and collaboration platform.
  • Miro and Figma as our collaborative online whiteboarding platform for remote and visual collaboration. We use either depending on client reference and company integration. We also use Figma as a collaborative interface design tool to create, prototype on design.
  • We use Hubspot as our CRM system which allows us to manage potential and existing clients. 

Opt-out of collection

Potential or existing clients are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

IF will ensure that all cookie usage by our third-party providers aligns with IF's company policy.

Third-party services

We also use third-party services to stay in touch with potential and existing clients. You can find out more about each of these services below. We use: 

Google Workspace 

We use Google Workspace (privacy policy) to store client data which is protected by 2fa. 

Slack 

Slack (privacy policy) is our platform for sharing and collaborating internally.  

Miro 

Miro (privacy policy) and Figma (privacy policy) are our collaborative online whiteboarding platform for planning purposes. 

Typeform

We use Typeform (privacy policy) to engage, interact and collect information when a request to be contacted is received. 

The operational systems we use to help manage interactions with clients are:

Hubspot

Hubspot (privacy policy) is where we manage client data.  

Xero and Dext

Xero (privacy policy) and Dext (privacy policy)  are  our cloud-based accounting software.  

Job applicants

What data we collect

We collect the following information about people who apply to join our team

  • Full name
  • CV, Portfolio and supporting information
  • Email address
  • Covering letter
  • References
  • Phone number
  • Recruitment platform profile
  • Notes from interview

We don’t collect any special category data or ask for any background checks as part of the application process.

Why we collect recruitment data

Recruitment data is used to assess suitability for a role and communicate with candidates.

How long we keep recruitment data

We keep candidate data and approach them only with a legitimate interest in a job role. If an application is unsuccessful, data will be destroyed after four weeks.  If consent is given then we will hold data for up to 1 year in case a suitable position becomes available.  

Employee records are kept for 6 years after the employee has left.

Where recruitment data is processed and stored

We use services to help us find people to join our team. At the moment, these include: LinkedIn (privacy policy).

We store CVs on Google Drive and recruitment data on Notion. Only team members involved in the recruitment process have access to recruitment platform accounts, CVs and emails.

Opt-out of collection

Job applicants are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

IF will ensure that all cookie usage by our third-party providers aligns with IF's company policy.

Third-party services

We use:

LinkedIn

We currently only use Linkedin to promote available opportunities at IF (privacy policy).

Potential collaborators

What data we collect

We collect the following information about people who express an interest in working on future projects (as contractors/employees):

  • Full name
  • Email address
  • Reasons for wanting to work with IF
  • Relevant skills and experience
  • Availability and day rate
  • Interest in permanent roles
  • Any specific support required for interview

We don’t collect any special category data or ask for any background checks as part of the application process.

Why we collect data about potential collaborators

Data about potential collaborators is used to assess suitability for permanent and contract roles on a rolling basis.

How long we keep data about potential collaborators

Data about potential collaborators is deleted after 3 years, unless requested by the potential collaborator to be deleted beforehand.

Where data about potential collaborators is processed and stored

We store applications on Google Drive and Notion. Only team members involved in the recruitment process have access to data collected about potential collaborators.

Opt-out of collection

Potential collaborators are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

We do not use any third-party providers or cookies.

Third-party services

We do not use any third-party providers or cookies.

Suppliers

What data we collect

We collect data for the essential functions of our day-to-day operations, and for the purposes of finance and accounting, employee management, training and awareness and quality and assurance. 

Why we collect supplier data

Collection of personal information within various operational functions serves several purposes that are essential for the functioning of the company - operational efficiency, decision-making and analysis, internal communication and collaboration.

How long we keep supplier data

We look at individual operational functions and determine the legal requirement, business need, and the purpose for which the data was collected. For all finance and accounting, we will keep records 6 years from the end of the last company financial year they relate to, as required by current legislation. 

Where data is processed and stored

We use Google Drive to store information. Only specific employees have access to documents that are relevant to their roles and responsibilities (role-based access control).

Opt-out of collection

Potential collaborators are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

We do not use any third-party providers or cookies.

Third-party services

We use third-party services for our operational functions.  Find out more about how they use data in their privacy policies below. 

Google Workspace 

We use Google (privacy policy) as our cloud computing software, where data is securly stored. 

Xero and Dext

We use Xero (privacy policy) Dext (privacy policy) as our cloud-based accounting platforms for all supplier accounting purposes. 

IF’s mailing list

What data we collect

We offer the opportunity to keep in touch with IF and receive updates on our work, events and marketing activities from us via email.

Mailing list subscribers:

  • Full name
  • Email address
  • Company and role

Why we collect mailing list data

We keep mailing list data to maintain communication with subscribers and provide them with relevant updates or information.

How long we keep mailing list data

We keep mailing list data for the duration of an individual's subscription, unless they choose to unsubscribe or request removal.

Where mailing list data is processed and stored

We use Google Drive to store information. Only specific employees have access to documents that are relevant to their roles and responsibilities (role-based access control).

Opt-out of collection

Mailing list subscribers are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

IF will ensure that all cookie usage by our third-party providers aligns with IF's company policy.

Third-party services

We use:

Google Workspace 

We use Google Workspace (privacy policy) to store client data which is protected by 2fa. 

IF’s Events

What data we collect

We offer events and workshops for individuals and clients.

Participant information/attendee registration:

  • Full name
  • Email address
  • Job title and company

During or after the event:

  • Video and audio recording of the event (audio or video)
  • Quotes and testimonials

Attendance RSVPs:

  • Confirmation of attendance or non-attendance
  • Dietary requirements
  • Post-event feedback
  • Suggestions for improvement or future events
  • Accessibility requirements

Marketing and Communication:

  • Communication preferences
  • Opt-in preferences for future event notifications or promotions

Why we collect event data

Data on events helps to provide attendee information and informs future event planning, assist with marketing strategies, and overall business decisions. 

How long we keep event data

Data on events is deleted after 3 years, unless requested by the potential attendee to be deleted beforehand.

Where event data is processed and stored

We store event information on Google Drive and Notion. Only team members involved in the event process have access to the data collected.

Opt-out of collection

Attendees are able to withdraw their information at any time. To do this, contact data@projectsbyif.com.

Cookies

IF will ensure that all cookie usage by our third-party providers aligns with IF's company policy.

Third-party services

We use third-party services to hold event content, and when we provide events online, we use third-party services to plan, deliver and host the content. We use: 

YouTube

We have hosted videos of our online events using YouTube, because its infrastructure is better suited to delivering video content than our own. Find out more about how they use data in their privacy statement.

Eventbrite

We use Eventbrite for creating, promoting, and managing events.  Find out more about how they use data in their privacy policy.

Google Meet

We use the video conferencing platform Google Meet to host our remote workshops. Google Meet provides useful functionality (e.g. breakout rooms, polling, chat) and a reliable video stream. Information about how Google Meet uses data can be found in their Help Center.

Miro

We use the Online Whiteboard platform Miro for visual collaboration in our remote events/workshops. We believe Miro provides a way to offer enhanced interactivity for workshop attendees. Miro publishes details about how they use data in their Privacy Policy.

Figma

We use the online whiteboard platform Figjam within Figma for visual collaboration in our remote workshops. We believe Figma provides a way to offer enhanced interactivity for workshop attendees. Figma publishes details about how they use data in their Privacy Policy.

Things we don’t do

IF doesn’t participate in the following data processing activities:

  • Buying or selling marketing lists
  • Entering into data sharing agreements with other organisations
  • Telephone marketing
  • Postal marketing
  • CCTV surveillance (apart from CCTV systems run by the buildings in which we work)

We don’t use “soft opt-in“, meaning you won’t receive any marketing communications from us unless you’ve specifically agreed to it.

Keeping data secure

We carefully choose our services and tools at IF. It’s important that they follow good security practices, like HTTPS, two-factor authentication and the ability to set a strong password. We’ve reviewed the privacy policies and security practices of everything we use.

When a new team member joins IF, we explain best practices for keeping their devices secure, maintaining the security of their online accounts and working outside our offices.  The infrastructure we maintain ourselves, like our Digital Ocean servers, are secured using these best practices. Only specific members of the team can access these servers.

We use 1Password (privacy policy) as our management tool which gives us the ability to securely store and manage passwords, login credentials, and other sensitive information. By using 1Password, IF enhances the security and privacy of our users' accounts and data by encouraging the use of unique, strong passwords for each online account. This helps mitigate the risk of unauthorised access, data breaches, and identity theft. 

Additionally, 1Password offers features such as end-to-end encryption, multi-factor authentication, and secure sharing capabilities, further enhancing the protection of users' information. By leveraging 1Password, we are committed to safeguarding the confidentiality and integrity of our users' data and promoting responsible password management practices.

Data breaches

In the event of a data breach, we are required to notify the Information Commissioner’s Office. We will do so following their guidance.

Data transfer outside the EEA

We have reviewed the privacy policies of third-party services we use. They provide adequate protections when information is shared outside of the European Economic Area.

Exemptions

There are exemptions to data protection regulations that may require us to share data about you, including requests by law enforcement. A full list of exemptions are listed on the ICO website – this also applies to data held about you by third-party services we use.

Reviewing how we use data

Every six months, we review our documentation of the data we handle and third-party services we use. This helps us continuously improve our processes and hold ourselves to account. We will update this document as necessary.

Your rights and getting in touch

UK and EU data protection regulations give  people the following rights. We respect these rights regardless of people's geographic location:

To exercise any of these rights, please contact us at data@projectsbyif.com.

If your legal jurisdiction provides you with additional rights that you believe IF should respect then let us know. 

You can find information specific to the services we use or our activities in the relevant sections of this document. We will respond to all requests within 28 days of receiving them.

Our postal address is Projects by IF Ltd, 27 Old Gloucester St, Holborn, London, WC1N 3AX. If you aren’t satisfied by our response, you can contact the UK Information Commissioner’s Office.