We are in business to redesign trust in technology

IF has the methodologies, capabilities and strategies to capitalise on the new era of trust. We work with innovative organisations that want to lead.


We offer product, service and business strategy; reimagining data use through prototypes, roadmaps, user journeys and visions. We believe that trust can create gains: for business, individuals and society.


We’ve been growing this field since 2016, working with clients such as Google, Rolls Royce, Lloyds, Genomics England and Meta.

Public work

Our public work around trust has been used by practitioners around the world, and includes the Data Patterns Catalogue and the Society Centred Design manifesto.