We made design probes to research whether the existing methods for securing data could be applied to our personal data and the products we buy. The design probes let us explore how products could communicate change, inform us about their development and how we can see that information when we shop.
Exploring consumer rights in a networked world
More people buy and own connected devices than ever before. But the ways we shop, legislate and design for these products hasn't kept pace.
Connected products are often intimately connected to our lives. They collect and share personal data in ways that aren't always transparent at point of purchase. What we found offers consumers and advocacy organisations a new lens for understanding connected devices, and shows what's possible using new tools and technology.
Symbols like the Fairtrade mark and Kitemark are used to give consumers trust in products. We’ve been exploring what this would look like for connected products.
Live advice Tag
When shops talk about their products, they talk about price and functionality. Through an eInk display, the Live advice Tag gives buyers timely information about products in store, drawing on the data created by The Log.