Consumer advocacy

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Exploring consumer rights in a networked world

More people buy and own connected devices than ever before. But the ways we shop, legislate and design for these products hasn't kept pace.

We made design probes to research whether the existing methods for securing data could be applied to our personal data and the products we buy. The design probes let us explore how products could communicate change, inform us about their development and how we can see that information when we shop.

Data Collected 3

Connected products are often intimately connected to our lives. They collect and share personal data in ways that aren't always transparent at point of purchase. What we found offers consumers and advocacy organisations a new lens for understanding connected devices, and shows what's possible using new tools and technology.

The Log

It's hard to know when products break, why they don't work well or what you can do about it, especially with connected products. The Log explores ways of telling people about changes in their products.

Ideas post: How to show change in products

Take a closer look at The Log

Alison Looking At The Log Single 4
Anthony Adding A Receipt Double 2
Anthony Adding A Receipt Double
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Transparency Mark

Symbols like the Fairtrade mark and Kitemark are used to give consumers trust in products. We’ve been exploring what this would look like for connected products.

Ideas post: Knowing more about the things we buy

Look at what a Transparency Mark certificate could contain

Transparency Single Image 2

Live advice Tag

When shops talk about their products, they talk about price and functionality. Through an eInk display, the Live advice Tag gives buyers timely information about products in store, drawing on the data created by The Log.

Confident buying decisions through data

Live Advice

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If you want to work with us, or just fancy a coffee, get in touch.

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Projects by IF
℅ Makerversity
Somerset House New Wing
Lancaster Place
London WC2R 1LA

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