New digital rights

Investigating what possibilities the GDPR opens up

The General Data Protection Regulation gives people new rights for personal data. We ran a short research project to explore what new paradigms these rights could lead to.

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The project is, in part, a response to the disappointing aftermath of the cookie law. There, a drive to protect consumers by making them more aware of how they were being tracked online just led to the implementation of cookie banners. Without attention from designers, the rights the GDPR gives people will just be buried in Terms and Conditions people don't read.

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But it's also about exploring possibility. It's not often we get a chance to look at technology with fresh eyes. Being told we have new rights is a great opportunity to do that.