Posts by Sarah Gold

Trust and advocacy

In my last post, I wrote about how our relationship to devices is changing. I’d say that how those devices communicate change is the most important area that consumer ad...

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Design for data

‘Design with data’ is a pretty compelling principle. But we also need to design for data. The relationship between our models for data storage and access are inextricably linked to the...

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Hello World

We make things that change how people think about data, privacy and security. Projects by IF works on big challenging issues. Often, they begin as very small challenging issues. As...

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