Our team is made up of experts in
research, design, product,
technology and strategy
Sarah Gold: Founding CEO
“A values based leader, an expert in designing
for trust in technology”
A leading expert in trust, design and technology. Sarah has a well-founded reputation for her life’s work to change the way personal data is collected, managed and used.
John Ridpath: Innovation
‘…with a focus on communicating technical concepts to non-technical audiences. He cares deeply about the social impact of his work.’
John is an experienced strategic thought partner and designer and has over 15 years experience in helping organisations understand their unique market value and cultivate business growth.
Working in (and the spaces between) Product and “Learning Experience Design”, with a focus on communicating technical concepts to non-technical audiences. He cares deeply about the social impact of his work.
John has worked in Technology Education (Data Science, Cybersecurity, Open Source), journalism, teaching and web development.
Imogen Meborn-Hubbard: Research
‘Focusing on using human insights to guide the discovery and definition phases of product development, she helps teams design systems, processes and experiences rooted in the observation and understanding of people’
Imogen is a researcher with extensive experience designing and leading research practices across multidisciplinary product teams. Focusing on using human insights to guide the discovery and definition phases of product development, she helps teams design systems, processes and experiences rooted in the observation and understanding of people.
She uses generative and evaluative research methodologies to solve complex problems in a wide range of contexts, from in-house global product development teams to early-stage start-ups and agencies.
Peter Wells: Technology
‘Peter is a technologist with over 25 years of experience in both delivery and policy roles’
He first spent twenty years working with multiple European telecoms operators where he worked with IT, network and product teams in many different places. He then spent five years in the policy function at the Open Data Institute where he worked in multiple sectors and geographies including healthcare, finance, energy, and transport and with many governments and regulators.
Peter has experience with product development, systems architecture and integration, software development, and digital, data, technology and AI policy. He is a member of the RSS Data Ethics and Governance Committee and provides advice to AI startups as part of the Digital Catapult’s MI Garage. Peter hopes that we can design technology that works for everyone.
Ali Daly: Clients
‘Ali focuses her work on creating collaborative and impactful relationships that drive value for clients.’
Ali is a growth and marketing specialist who understands market realities and customer challenges. She has spent over 15 years crafting data-driven strategy and commercial insights; focusing her work on creating collaborative and impactful relationships that drive value for clients.
Ali is fluent in digital agency and brand; working across strategy, performance marketing and creative communications.
Thida Eng: Delivery
‘She’s focused on designing goal-focused production cultures, to help clients and product teams align and succeed on their terms’
Thida is a Delivery and Operations lead with over 12 years of experience in delivering products and transformation programs. She’s focused on designing goal-focused production cultures, to help clients and product teams align and succeed on their terms.
Working at the intersection of people, technology and process, she has led, coached and transformed production teams within multiple contexts; including business, agency and not-for-profit organisations – all of various sizes (from start-ups to multinationals).
Joanna Stabler: Operations
‘She has a strong bias for action’
Studio and financial operations manager, Joanna has been supporting creative companies for 20 years+. Joanna has a strong bias for action and is the operational backbone of IF, covering EA, finance and studio management responsibilities. Her skills have been crafted within travel, architecture, design and tech.
Joanna is also a keen organiser of activities that help teams connect and have fun.
Chris Thompson: Strategy
‘Chris is passionate about the role of innovation in addressing complex system challenges and enjoys championing people and their ideas’
He has a background in physics, engineering, accountancy and design, but has spent the bulk of his career working in the field of innovation either in design. Chris brings vast experience leading assignments across multiple sectors from Biotech to Consumer and Industrial Products and Services, Financial Services, Pharma and Universities.
As well as a founding partner of innovation practice Viadynamics he is also an advisor and NED to technology rich start-ups and a mentor to budding entrepreneurs.
Laura Kennett: People
‘Cares passionately about helping people, teams and businesses develop practices that ignite insight, connection and growth’
Describing herself as ‘the artist formerly known as HR’, Laura has been working with digital product and service teams for 11 years. She cares passionately about helping people, teams and businesses develop practices that ignite insight, connection and growth.
A current MA student at Hyper Island, Laura is fascinated by the intersection of the future of work and the future of technology – particularly the role organisational culture plays to help deliver digital solutions that bring societal scale value.
James Cuddy: Design
‘Specialising in balancing longer term strategic thinking with the fast paced, impact-driven design that early
stage teams need’
Product Designer James believes the role of the designer is to consider the broader context of systems that we impact and shape. Specialising in balancing longer term strategic thinking with the fast paced, impact-driven design that early stage teams need.
James has designed digital products and services for over 10 years, across London and Barcelona. He has run his own studio focused on our evolving relationship with technology; delivering projects for startups to global brands. James has experience spanning the entire product lifecycle; leading design from research through to implementation.
David Marques: Design
‘An exceptional ability to communicate
David is a Graphic Designer at IF who works across print and digital design, and whose skills include illustration, prototyping and branding. He has a brilliant eye for detail, and an exceptional ability to communicate complex concepts.
David is interested in the power of visual design to inform, inspire and create change.
David’s branding and illustrations for IF’s data patterns catalogue meant designers were able to clearly understand the patterns and shared them on social media channels as visual inspiration.
If you want to work for us then simply fill out this form.